From article- Spring 2017 Women's fashion trends in Florence
Gucci adds lots of embroidery so that its harder to copy the same exact look. Embroidery has made its way into trends for the people in Florence and has been seen in a near by shop that is less expensive. But instead of copying the designs directly, the bag has its own style but has an inspiration on using the embroidery.
http://www.italiantalks.com/italian-experience/spring-2017-womens-fashion-trends-florence/
Embroidery has definitely surface again in the past year. I would say that the way it is being used now or even in the 2000's when patchwork thing was cool the look has trickle up from the streets. I remember when I was young and if I put a hole in a shirt or my pants my mom would take me to my grandmother's house and she would add a patch where the hole was.
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